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Optimara is Earth's
grower of African Violets
With the widest
selection of full-blooming varieties, Optimara continues to advance
the industry with new plant varieties and innovative
growing techniques, constantly refined over years of research and development.
We create new, exciting plants and care products which are
trend-setting and truly functional. Our effort is to continue offering customers
a unique selection of flowers in a beautiful product line.
Our company was founded in 1904, by Martin Dorrenbach in Isselburg, in the lower
Rhein Valley of Germany. By the 1930's, the son-in-law and horticulturist,
Hermann Holtkamp, Sr. bred his first Saintpaulias on only one
square meter (10.76 square feet) of greenhouse space.
time, Mr. Holtkamp said that the African Violet would be the potted plant
of the future.
Our company grew many different crops, later to be replaced,
one by one, by the African Violet.
Backing up everything
that Optimara grows is a uniquely energetic marketing and distribution program
that makes Optimara Violets as easy to sell as they are to grow. In the design
of all Optimara packaging and display materials, the focus is on minimizing
set-up and maintenance, while maximizing selling power and attention-getting
At Optimara we know that our responsibility for our products does not stop
after the sale. Our extensive online resources provide consumers
with valuable plant care information.
From the most popular African Violet in the world to a complete line of consumer
plant care products, Optimara has what it takes to make your business grow.
|Need Violet Tips & Info? Visit myViolet.com
|| Buy Online? Visit SelectiveGardener.com
|•Fresh Violet Alerts, •Retail Store Locator(USA), •All Optimara Variety Names in Searchable Database, •Free Guide to African Violet Types (PDF), •Easy-Care Tips, •Blooming Tips and Artificial Light, •User Photo Gallery(submit your optimara potos) •Information on Future Varieties.
African Violet Easy-Care Tips
|•Violet of the Month Club, •150 Violets by Leaf, •2" Mini-Violets, •Quarterly Specials with Vintage, Rare or New Varieties as 4" plants, •Space Violets available by Leaf or Plug, •Optimara Soil and Fertilizer, •Ceramics & Containers, •Ferns, Foliage, Episcia, Kalanchoe, Fittonia, etc.
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Optimara's History of Innovation
One of the most exciting
breakthroughs in the research and development of the African Violet was in
the early 1960's, with the introduction of the first non-dropping variety
called Elfriede. Today all of Optimara Varieties and most all other competitive
varieties available on the market have this essential genetic characteristic.
In 1961, the name of the company changed from Dorrenbach-Holtkamp Greenhouses
to Hermann Holtkamp, KG. In 1977, Holtkamp Greenhouses was founded in
Nashville, Tennessee, and the Optimara brand name was introduced to the American
In 1981, we started with Optiflora, a plant care product line which also sells
its products under the Optimara brand name. In 1992, the company in the USA
began growing miniature Poinsettias.
Over the past few years, the company
has added Elatior Begonias, Rex Begonias, many varieties of ferns and foliage
plants to its product line. In the future, we hope to add even more items
which will give the company new and exciting opportunities in delivering
diverse product line to the consumer into the 21st century.
Copyright 1999-2019 Optimara/Holtkamp Greenhouses, Inc.
Doctor Optimara, the Doctor Optimara logo and Optimara
Field Guide are trademarks of Holtkamp Greenhouses, Inc.
Optimara, the Optimara
logo, EverFloris, MiniWell, MaxiWell, WaterShip and Watermaid are trademarks
of International Plant Breeding, A.G., Switzerland.